''Mount Etna's terroir is rocky and mineral rich. These soils are fashioned from the succession of eruptions dating back millennia. What has made the red wines of Etna so appealing is their similarity in some ways to Pinot Noir and Burgundy. The tannins are quite silky and aromas of strawberry and cherry call to mind Pinot Noir.'' Joseph Micallef & Tom Hyland, Forbes.com